Samsung Is Numero Uno In Mobile Phone Sales In USA

November 8, 2008 by Sanjay

Samsung Corporation

The third quarter of 2008 saw Samsung notching up a top-of-the-rung position in the market for mobile phones in the USA, by grabbing 22.4% share of the pie. Their aggressive marketing strategy dislodged Motorola which had been the vendor of choice up until now for the US customers.

This result is all the more remarkable considering that, just a year ago, Samsung was struggling with a market share of around 18% in comparison to Motorola’s nearly 36%. The latter’s share has shown a consistent dip over the past few quarters.

A key motivator behind this performance has been Samsung’s focused strategic tie up with two major carriers, AT&T and Verizon, who are respectively number one and two in the US market, besides the other carriers. This, coupled with the varied bundles of offerings to customers at different price points appears to have wooed customers towards preferring Samsung over the other players.

Another interesting feature of the market survey, conducted by Strategic Analysts, is that mobile phone shipments have behaved contrary to the overall economic sentiment by clocking a 6% annual rise, reaching 47 million units in the third quarter of 2008 alone.