Netflix To Deploy Microsoft PlayReady Technology In Operations

Los Gatos, California-headquartered Netflix Inc has announced that it will deploy two of Microsoft’s technologies – PlayReady and PIFF (protected interoperable file format) in new Netflix-ready devices and applications. These devices will be launched in the market in the coming few months of 2010.

The advantage of this deployment is that subscribers of Netflix can watch Netflix streams over a still wider range of devices such as Internet TVs, Blu-ray disc players, home theater systems, video game consoles and the like.

PlayReady is Microsoft’s content protection technology that is flexible, reliable and scalable. Netflix has already been using this technology since 2007 when it had launched its ready-device program. Netflix has incorporated the DRM into its architecture from the very beginning, and the latest announcement apparently is another step that tightens the coupling.

PlayReady is especially useful for service providers, mobile and network operators and device manufacturers who are engaged in the business of providing digital entertainment services across devices and software applications, such as videos, games and images.

Read more about how the world’s largest subscription service for DVDs is making use of the world’s largest IT company’s technologies to further its marketing reach.